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Steve Harrison has helped 12,000 authors promote their books |
Stu McLaren has helped 40,000 people create recurring income streams |
Call Details
WHEN: Thursday, October 17, 20132:00 pm to 3:30 pm Eastern (11:00 am to 12:30 pm Pacific)
or
7:00 pm to 8:30 pm Eastern (4:00 pm to 5:30 pm Pacific)
CALL INFO: To get on the call dial 1-206-402-0100 and enter code 335957#
You have two options for printing out this handout:
1) Best Option – print out in Adobe PDF format (will look best)
2) Second Option – Simply print this web page (probably won’t look as good as Best Option)
Download the Handout in PDF format here
Who is Steve Harrison?
Steve Harrison’s company has helped more than 12,000 authors and entrepreneurs get free publicity for their books and their businesses.
Steve and his staff provide training, resources, coaching, services and teleseminars designed to help you get a lot more exposure for your message, your book, or your business.
His company, Bradley Communications Corp., has helped launched such bestsellers as Chicken Soup for the Soul and Rich Dad Poor Dad. His clients have gotten publicity in such media outlets as Oprah, Good Morning America, Today, Fox News, The View, Entrepreneur, and USA Today.
He and his brother Bill produce many publications and programs such as: Radio-TV Interview Report (RTIR), the magazine producers read to find guests, the National Publicity Summit, BestsellerBlueprint.com, and the Quantum Leap Publicity & Marketing Program for Authors and Entrepreneurs. Steve has been happily married for 23 years to his wife, Laura and lives in suburban Philadelphia.
Who is Stu McLaren?
Stu McLaren is a recognized marketing expert helping business owners, authors, speakers and experts sell more by creating communities around their product, service or message. His flagship product, WishList Member, now powers over 43,000+ online membership sites worldwide as it serves to simplify the process of building and managing an online community or membership site.
By supporting thousands of membership site owners, Stu has gained a unique understanding of the dynamics involved with successful online communities and what keeps members coming back month after month.
It's this approach to marketing that Stu and his wife have used to successfully launch a registered Canadian charity called World Teacher Aid. In less than a year, the charity began building schools and funding monthly school feeding programs in countries like Ghana, Kenya and Uganda.
So whether you want to make more money for yourself, raise funds for your favorite charity or have more free time to live the life you deserve, Stu will show you the fastest and easiest way to generate recurring revenues by creating and selling your own membership site.
Stu McLaren and his wife Amy with the 600+ kids from the school they recently built.
This was made possible thanks to membership site income.
Call Handout (fill in answers as you listen) – Be sure to see exhibits under “questions”.
The Top 5 Membership Models
1) __________________________ - Delivering fresh, new content on a regular basis (usually a few times per week).
Example: www.HerbMentor.com
2) Modular Course – A course with several modules. Members move from one module to the next based on a set schedule
(ex. 1 module per week).
Example: _____________________ , www.WebArtAcademy.com
3) ______________________________ Area – Delivery of a bunch of downloads (PDF docs, MP3’s, videos) all centralized in one download area (reserved just for members).
Example: www.WP101.com
4) Private _______________________ – A place for members to pick materials and engage in discussion between members.
Example: www.WriteToGive.com
5) Coaching Site – A private place to interact with a small group of clients containing a “shared resources” section and a place just for each client.
Example: ______________________________
Characteristics of a topic well suited for a membership site include:
1) Solves a specific ____________________.2) ________________ oriented.
3) The industry always has fresh ___________ or regular changes.
4) The subject matter is conducive for ongoing _______________.
Two simple ways to produce content fast:
1) _______________________ (think like a news show)2) _______________________ (what could you do over and over again?)
Common Membership Site Mistakes To Avoid:
1) No ______________.2) Creating ______________________ content.
3) Always creating ___________ content.
4) Not ____________________ with members.
5) Too much focus on ____________ members vs. ____________ members.
7-Step Process For Building a Successful Membership Site
Step #1: __________________________________________________Step #2: __________________________________________________
Step #3: __________________________________________________
Step #4: __________________________________________________
Step #5: __________________________________________________
Step #6: __________________________________________________
Step #7: __________________________________________________
Exhibits – Examples of Successful Membership Sites
Exhibit #1 – www.HerbMentor.com
Market: A membership site built for people wanting to expand their herbal knowledge. It now has over 3,000 paying members.
Exhibit #2 – www.SchoolOfTennis.net
Market: Caters to people wanting to learn how to play tennis. Membership is $100/month and instruction is provided through videos and Skype.
Exhibit #3 – www.WebArtAcademy.com
Market: Designed for people looking to learn how to paint and draw. Lessons delivered via video and PDF documents.
Exhibit #4 – www.WP101.com
Market: WP101 is a membership for people wanting to learn how to use the blogging platform WordPress. The site now has over 12,000 members and generates revenue from front-end subscriptions and licensing of their content to outside vendors.
Exhibit #5 – www.WriteToGive.com
Market: This is a membership following the “Private Members Area” model whereby it is used as a central place for teachers involved in this program to pick up their resources and materials.
Exhibit #6 – www.MyEyeShadowConsultant.com
Market: Coaching site catering to women needing help or advice on how to apply different eyeshadow combinations.
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Exhibit #7 – Other Good Membership Case Studies
1) Ellyn Bader – www.CouplesInstitute.com
Ellyn is a world renowned marital therapist and best-selling author who took her knowledge and information from her books and revamped them into a membership site that now annually produces 6-figures.
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2) AJ Brown – www.TradingTrainer.com
If you’ve ever wanted to use your knowledge to have a greater impact, let AJ serve as a great example for you. His 7-figure a year membership is used to generate funding for a wide variety of charitable programs throughout the U.S.
To get Stu’s help turning your book or expertise into a lucrative passive income stream, go here now:
Web Site: _____________________________________________________